Imagine hitting your five-year business goals in just under two years. Sounds like a dream, right? That’s exactly what one of our clients, Spa Hygge, achieved with our help.

When Tia, the founder of Spa Hygge, came to us, she had big plans: transforming her solo esthetician business into a thriving spa brand. But turning that vision into reality meant building a brand and strategy that would not only resonate with her audience but also drive growth. By partnering with Daring Haus, she didn’t just reach her goals—she exceeded them.

Here’s how we worked together to 4x her revenue, quadruple her team size, and establish Spa Hygge as a standout brand in the beauty and wellness industry.

Understanding the Challenge

Tia’s biggest challenge? Scaling her solo esthetician business into a spa that could run independently while maintaining the high-touch, client-focused atmosphere she envisioned. She needed branding, marketing, and operational strategies that would set her apart in Philadelphia’s competitive market.

She came to us with a clear vision but needed the tools and expertise to bring it to life. That’s where we stepped in.

Our Comprehensive Approach

We started with a full-service package, focusing on brand development, a strategic online presence, and ongoing marketing support. Here’s a breakdown of the key elements that propelled her growth:

1. Branding That Resonates

We built a brand identity that struck the perfect balance: high-end yet approachable. From a new logo to curated color palettes and fonts, everything about Spa Hygge’s branding was designed to appeal to its ideal clientele.

2. A Website Built for Growth

We launched a visually stunning website optimized for SEO and conversions. The site didn’t just look great—it worked hard, driving traffic and turning visitors into bookings.

3. Strategic Email Marketing

Email marketing played a massive role in Tia’s success. Over eight months, we:

• Grew her email list by 385%, ensuring a steady flow of potential clients.
• Achieved an average 66% open rate, far exceeding industry benchmarks.
• Booked an average of 10 appointments per email, generating $2,000 in revenue per campaign.
• Delivered a jaw-dropping 12x ROI on her monthly email marketing efforts.

Each email wasn’t just a sales pitch—it was an opportunity to tell Spa Hygge’s story and build a deeper connection with clients.

4. Engaging Social Media Management

In just three months, we drove a 244% increase in Instagram link clicks, generating over 1,100 clicks to her website and lead magnet form. Our ongoing social media strategy kept Spa Hygge top-of-mind for her audience, ensuring a consistent flow of engagement and bookings.

The Results: A Spa Transformation

With a clear strategy and consistent execution, Tia’s business underwent an incredible transformation:

• Revenue Growth: Spa Hygge quadrupled its revenue, fueled by strategic email marketing and social media campaigns.
• Team Expansion: From solo esthetician to a thriving spa with multiple employees, Tia built the team she needed to scale.
• Physical Expansion: Spa Hygge moved into a new location, quadrupling its size and capacity.
• Recognition: The spa was named “2024’s Best in Philly,” solidifying its status as a leader in the sixth-largest U.S. city.
• Rapid Goal Achievement: Tia reached her five-year goals in less than two years—a testament to what’s possible with the right partnership.

Lessons for Growing Your Spa

So, how can you apply these strategies to your own business? Here are a few key takeaways:

1. Invest in Your Brand

Your brand is more than a logo—it’s how your clients perceive and connect with your business. A strong, cohesive brand sets the foundation for growth.

2. Use Email Marketing Strategically

Email isn’t dead. In fact, it’s one of the most powerful tools for building loyalty and driving revenue. Focus on storytelling and creating value in every message.

3. Leverage Social Media for Visibility

Social media isn’t just for likes—it’s a lead-generating machine when used strategically. Consistent, engaging content keeps your audience connected to your business.

4. Think Long-Term

Quick fixes won’t get you far. Build a strategy that supports sustainable growth, just like Tia did with our help.

Conclusion: Achieving Growth and Goals for a Spa Business

If you’re a spa owner looking to grow your business, take a page from Tia’s book. With the right strategy and support, you can achieve incredible results—just like Spa Hygge did.

To see the full case study, click here.

Ready to take your spa to the next level? Apply to work with us at www.daringhaus.com/inquire and let’s create a custom strategy to help you grow.