The Full-Body Business Scan for Founders Who Are ready to stop operating and start owning

Turn Your Business Into an Asset—Not Just a Job

get your asset plan

You Built the Business. Now, Own It.

You’re not new to this. You’ve built something real. You’re making money, booking clients, and doing the damn thing.

So why does it still feel like you’re flying blind?

You don’t need another hack, another marketing trend, or another templated framework. You need clarity. You need a strategic POV. And you need a smarter way to run what you’ve built.

The Asset Plan is a strategic assessment designed to align your business with your personal goals, enhance profitability, and sharpen your market positioning.

Delivered in one week, it's your blueprint to transform your business into a scalable, sellable asset.

own it.

"We love the Asset Plan!"

Literally the BEST decision I made for my business this year!

- TORI, MUD DIGGER DESIGN CO.

what's inside the asset plan?

  • Asset Performance Snapshot: Evaluate your current business health across key areas.

  • Misalignment Mapping: Identify gaps between your goals and operations.

  • Asset Risk Assessment: Uncover what's draining value from your business.

  • Owner Profile & Opportunity Landscape: Align your business model with your personal vision.

  • The Asset Plan Roadmap: A step-by-step strategy tailored to your business.

  • Top 5 Leverage Moves: Immediate actions to increase clarity, value, and freedom.

24/7/365 access to your new favorite  interactive dashboard

This IS for you if:

You’re generating consistent revenue ($150K–$3M+)


You’ve either hired experts or DIY’d your strategy before



You’re not starting over—you’re leveling up by scaling, stepping back or selling off



You’re ready to operate like a CEO, not just a service provider or operator



You’re still trying to validate your first offer or product



You’re looking for a plug-and-play tactic or silver bullet 



You’re not open to doing things differently

You don't currently have a clear vision of the future of your business


This is NOT for you if:

Let us show you the big picture

Over-functioning in your business and unsure what to delegate? Stuck in decision fatigue about pricing, positioning, or next steps? It's time for a full business scan and a strategy that matches your next-level vision.

burning time and money?

Here's how it works

We analyze your business across 4 key areas: financial health, brand positioning, marketing, and operational scalability.

Step 2

You complete our detailed intake, including your financials, brand assets, and goals.

Step 1

You receive a 30-45 minute recorded video walkthrough explaining the what, why, and how—so you know exactly where to focus.

Step 4

We deliver a custom Asset Dashboard with our findings, your growth insights, and your Top 5 CEO Priorities.

Step 3

Move into our one of our workshops or 4 week sprint, or implement the actions we recommend with your own team.

Step 6

You have the option to book a 1:1 call to dig deeper or talk next steps.

Step 5

in just one week...

The Results You're Going to Get:

You’ll know what your role should be—and how to free up your time to live in it

You’ll understand what actually drives profit, not just revenue

You’ll have clarity on where to focus next—and what to stop doing entirely

You’ll stop second-guessing every decision because you’ll have a custom blueprint

You’ll start leading with precision, conviction, and peace of mind—not pressure

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get your asset plan now

Sasha Fedunchak, CEO & CMO

  • Former Director of Communications & Marketing at a global sales & tech company
  • Built a six-figure brick-and-mortar business in just 6 months
  • Founder of Daring Haus, branding and strategy powerhouse helping 200+ small businesses scale

After over a decade in corporate marketing, working with C-suite execs from major global brands, Sasha took the entrepreneurial leap. She built a booming beauty business before pivoting into branding & strategy—helping founders build obsession-worthy, high-performing brands.

Mike Farneti, CFO & Director of Business Performance

  • Former Director of Financial Analysis & Controller for 8 & 9-figure companies
  • Certified Management Accountant—aka, he knows how to make numbers WORK
  • Small business owner turned corporate finance strategist with a talent for maximizing profit

With experience spanning auditing, cost accounting, financial analysis, and business strategy, Mike isn’t just about crunching numbers—he helps founders create scalable, sustainable, and saleable businesses.

classic strategies learned in our 30+ years supporting multi-million dollar companies = radical results for you

Meet Your Business growth Dream Team: Sasha & Mike

A crystal-clear blueprint for turning your business into an asset in just ONE WEEK.

the investment

And here’s the kicker: If you choose to work with us on a custom project valued at $5K+, we credit your Asset Plan investment toward it.

Let’s find your blind spots, cut the fluff, and map the next-level version of your business.

Select the plan that works for you:

2 payments of $427

Payment Plan

comprehensive intake questionnaire

personalized asset dashboard

complimentary 30 min consult call

access to preferred partners & discounts

1 payment of $797

One Payment 

comprehensive intake question

personalized asset dashboard

complimentary 30 min consult call

access to preferred partners & discounts

FAQS

What exactly do I get with the Asset Plan?

You’ll get a full-spectrum analysis of your business across financials, brand positioning, marketing performance, and operations—delivered in a clean, customized Asset Dashboard. We’ll give you our top strategic priorities, a clear growth prescription, and a recorded video walkthrough breaking it all down. You’ll walk away knowing exactly what to fix, what to double down on, and what to let go of.

Who is this best for?

The Asset Plan is built for founders who’ve already crossed the $150K mark (many are in the $250K–$3M+ range) and are ready to scale more strategically. You’re not new—you’ve built something real—but you want more clarity, more profitability, and a better way to lead. This is for you if you’re tired of throwing spaghetti at the wall and want to lead like the CEO your business actually needs.

 Is this just another brand or marketing audit?

Nope. That’s exactly what it’s not. Most audits only look at one part of your business. The Asset Plan looks at everything—how it’s all connected—and gives you a strategic prescription, not just a list of issues. We’re not here to point out flaws. We’re here to make sure your business is aligned, optimized, and ready for what’s next.

What if I want help implementing the strategy afterward?

If you decide you want ongoing support, we’ve got you. The Asset Plan is the first step in our process, and clients who want deeper support can upgrade to our workshops or 4 week strategy sprint. That includes custom-built implementation based on your prescription. And yes—your Asset Plan investment gets credited toward any custom project with us valued at over $5K.

How much time does this take from me?

About an hour or so. You complete our intake form (with your financials, goals, brand info, etc.), and we do the heavy lifting. You’ll receive your custom Asset Dashboard within a week, along with a recorded video walkthrough. There’s an option for a follow-up call, but it’s not required. This is high-impact insight, delivered without the fluff—or the time drain.

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