ABOUT DARING HAUS
Business Growth Advisors for Founder-Led Brands
Your business is already an investment
You’ve been buying it over and over—with your time, energy, and personal money.
But have you been getting a return?
Most founders think freedom comes from more sales, better marketing, or the next big hire.
But true freedom comes when your business runs like an asset—structured, scalable, and self-sustaining.
We’re Daring Haus. And we help founders stop running reactive businesses, and start building powerful ones.
Our Journey
→
2019
Sasha's first business—and her first hard lesson. Vacay Beauty, a spray tan storefront, hit six figures in under a year. But an emotional decision led to it's closing without selling.
→
2021
Daring Creative was formed and took off—and almost took Sasha down. A booming boutique agency with 5-figure months and a waitlist. But behind the scenes? Burnout, control issues, and hospital visits. Another job, not a business.
→
2023
Mike joins. Daring Haus is born.
With Sasha’s brand and marketing genius and Mike’s corporate finance mastery, we became a growth advisory helping founder-led businesses achieve results like:
- Doubling revenue
- 700% YoY sales increases
- 11-point margin improvements
- 10x ROI from marketing
- Massive retention boosts
But even then, we saw the same pattern: Clients were making money—but still stuck. Still stressed. Still central to everything.
→
2025
From services to strategy. From agency to advisory.
Now, we help founders do what we finally did ourselves: Build a business that works, without you working nonstop.
We stopped delivering pieces (branding, marketing, finance). We started architecting the system.
And through Daring Haus Ventures, we’re building and investing in our own portfolio of small business assets.
We don’t just preach it. We’re living it.
The Method: The Asset Ecosystem
Most small businesses are built to be busy. We help you build to be valuable.
Our work is rooted in a proven, 5-pillar framework:
Owner's Mindset
Aligning your role, energy, and goals to be an owner not just an operator
Brand & Market Clarity
Sharpening your positioning and demand engine to grow your customer base
Revenue Architecture
Designing scalable offers or products with the right pricing & delivery
Financial Intelligence
Building profit clarity and decision-making tools so you always know your leverage
Operational
Systems
Systematizing your operations to run without chaos (& without you)
This is how you turn founder dependency into founder freedom.
Why We're Different
We’re not coaches giving you mindset tips. We’re not consultants dropping a strategy doc and disappearing. We’re not an agency doing the work without fixing the root problem.
We’re architects.
We help you design and build the kind of business you can scale, step back from, or even sell—with structure, confidence, and clarity.
Meet The Founders
Sasha Fedunchak,
Chief Executive Officer
- Former Director of Communications & Marketing for 7, 8 & 9-figure brands
- Built a six-figure brick-and-mortar business in just 6 months
- Founder of Daring Haus, branding and strategy powerhouse helping 200+ small businesses scale
After over a decade in corporate marketing, working with C-suite execs from major global brands, Sasha took the entrepreneurial leap. She built a booming beauty business before pivoting into branding & strategy—helping founders build obsession-worthy, high-performing brands.
Mike Farneti, CMA
Chief Strategy Officer
- Former Director of Financial Analysis & Controller for 8 & 9-figure companies
- Certified Management Accountant—aka, he knows how to make numbers WORK
- Small business owner turned corporate finance strategist with a talent for maximizing profit
Let's make your business your best investment
Not sure where to start? We got you.
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